“The Internet offers so many opportunities for female entrepreneurs” enthuses Anna Nordlander, who is involved as an expert in the project. The Friendly Swede is the name of a company whose digital offerings she has worked on for years. Among other things, they sell bags designed by Swedish designers. Now Nordlander wants to pass on the benefit of her experience.
However, moving into the digital world is not easy. “What works today may not work in three months,” she emphasizes. “You have to be very, very fast.” Read more: http://p.dw.com/p/2zmA5